Players.
Built Different.
A behavioral football accelerator where mindset, decision-making, and resilience are trained like skills — and measured like results.
8 Mondays of elite coaching + daily app-guided practice. Growth you can track.
⚡ You don't get picked. You get built.
Limited to 32 players per group. First-come, first-served.
of 32 total places
Registration: Open Now • Launch Price - Limited Spots Remaining
PlayerBuilder isn't just another training camp
We train the traits others ignore — decision-making, resilience, identity. This is the forge.
Not an academy.
A forge.
We don't create perfect players. We forge resilient ones who can think under pressure.
Drills +
Decision-Making.
We use structured drills to build technical skill, then add the behavioral layer: how to think, choose, and execute under pressure.
Not hype.
Growth you can see.
FQ tracking shows real progress in confidence, decision-making, and match intelligence.
8 weeks to transform your game
Every Monday evening. Behavioral + technical development. Growth you can track.
Foundation
Assessment, mindset basics, chaos introduction
Development
Decision-making drills, pressure scenarios, FQ tracking
Challenge
Street challenges, leadership moments, identity building
Showcase
Final demonstration, awards ceremony, reflection
🔬 Built on mindset science
Every player gets tracked using our Football Quotient (FQ) system - a way to measure what matters most:
Physical Capacity - Speed, endurance, agility
Technical Quality - Ball skills, weak foot, 1v1 ability
Game Confidence - Decision-making, composure under pressure
We measure what we can test directly (physical and technical). Game intelligence shows up in matches and 1v1s - we track it through observation.
The key: We don't compare your child to others. We show them how they're improving against themselves. Week 1 baseline → Week 8 progress.
Is your player ready to be built different?
The Player
"I want to stand out"
You've got skill, and you're ready to build more. Not by comparing yourself to others, but by becoming better than you were yesterday. The mental game that turns potential into performance.
→ Track your own growth journey
The Parent
"I want more than drills"
You see your child's potential. You want development that's measured, visible, and personal - where they compete with their own best, not just others. Progress you can actually see.
→ Measurable growth you can track together
Missed Out
"I wasn't picked"
The system couldn't see what matters most. But potential isn't about early selection - it's about consistent improvement. Here, your only competition is yesterday's version of yourself.
→ Self-improvement, not selection
What you get
Two pathways. Same transformational experience.
PlayerBuilder Base
Launch Price
Limited spots remaining
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8 Monday evening sessions
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FQ tracking & growth report
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Final showcase + awards
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Mindset & technical development
Complete development experience
PlayerBuilder+
Launch Price
Limited spots remaining
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Everything in Base +
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PlayerBuilder kit (badge of identity)
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Personal stat card
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Priority re-enrollment
+ Kit & identity package
Important Pricing Information
Launch Price - Limited Spots Available
Secure your spot at €149 Base | €189 Plus
FAMILY DISCOUNTS (applied to founding rate)
€20 off second child • €40 off third child
Example: 1st child €149, 2nd child €129, 3rd child €109 (Base)
Why the founding rate?
You're part of our first Block 1 cohort in Ennis. This one-time rate recognizes early adopters who are helping us build something special.
⚠️ ONLY 32 SPOTS AVAILABLE
First-come, first-served • No trials or selection
Registration: Open now until full (32 spots)
Elite-Level Coaching
Decades of LOI and academy experience
Declan Farmer
Director of Football & Co-Founder
UEFA A & Elite Youth A-licensed. 16 years coaching at the Limerick-based FAI Regional Centre of Excellence. Former Treaty United Academy Manager. Former Limerick FC assistant manager and U19 head coach. Co-founder of Ennis Town Football Academy.
Decades of experience in Irish youth development.
Anton Mannering
Director of Performance Science & Co-Founder
Sports Scientist with nearly 20 years applying it to coaching. Experienced Coach with 25 years of coaching at representative or LOI level. Former professional player (UK, France, Ireland: Shamrock Rovers, Sligo Rovers, Limerick FC). Years of experience as LOI U21 head coach, LOI Academy Coach, Kennedy Cup and intercounty manager, and as an ETP coordinator.
Creator of the PlayerBuilder app and FQ framework.
Both coaches currently work together as manager and assistant at Aisling Annacotty AFC.
Meet the full team →Be Part of Block 1
This is our first cohort in Ennis. No testimonials yet - just a methodology we're confident in and coaches with decades of LOI and academy experience.
Block 1 starts Monday, March 2nd, 2026.
By the end of March, we'll have data, stories, and proof. But someone has to go first.
Will it be your child?
Ready to Get Built?
Block 1 starts Monday, March 2nd, 2026
Registration now open • Launch price - limited spots remaining
Questions? Read FAQs or email us
Ready to commit to 8 weeks of growth? Registration is first-come, first-served.